3D projection mapping uses standard video projectors, but instead of projecting on a flat screen (e.g. to display a PowerPoint), light is mapped onto any surface, turning objects such as buildings into massive canvases for multimedia light shows.
Other Examples include small objects, faces, larger complex 3D shapes and cars - the creative possibilities are limitless. This new medium has been used by brands to advertise, entertain and inform audiences about their products all around the world.
FEATURES & BENEFITS
- Creates unique, memorable audience experiences
- High brand recall
- Ideal for product launches