Beacons are one of the most talked-about mobile trends for 2015. They can be used by retailers and brands to locate, track, communicate with and engage customers directly in store. A beacon is a transmitter at a known location, which transmits a continuous signal information about its location over Bluetooth. Once your smartphone receives the signal, it can receive notifications of discounted items around you or alert you to items you may be looking for. It could also enable payments at the point of sale (POS) allowing you to make a payment without having to take out your wallet or card.
FEATURES & BENEFITS
- Beacons enhance the shopping experience.
- Combines the shopping and mobile phone experiences.
- The Beacon app can send product information, promotions and vouchers to the customer's in specific zomes inside the store.
- The Beacon app can remember products you are interested in and suggest similar products when you enter the store next time.