How can clients sell products to consumers that are too busy to shop? You take your store to where the customers are. This is exactly what some leading brands have done to reinforce their realtionship with customers. They have introduced a creative and convenient way of shopping for their time-pressed customers.
The QR shopping experience, now available in different countries, was the brainchild of Tesco in South Korea. Their goal was to obtain the no.1 position in the South Korean FCMG market without expanding the number of physical stores. Tesco conducted a market survey. After looking at the busy schedules of the workforce and the inconveniences they faced buying their daily groceries, Tesco decided to obtain access to high-traffic locations and present the public with QR Stores. The stores were first launched in 2009 in subways and then at bus stops and later on public transport. Today achieved it's goal with flying colours.
How do you shop at a QR store? Using a smartphone, customers simply need to scan the QR (quick response) code of the item they wish to buy. This automatically opens the product's page in the online shop. From there they select quantity/ size for each product and delivery date. This information is added to their shopping cart. Clicking the checkout button completes the purchase directly from their smartphone. The shopping is delivered promptly and directly to their home at the day and time of their choice.
Studies show that half of smartphone owners have scanned QR codes and 18% of them made a purchase after scanning. This suggests that there is acceptance of the technology by consumers and as this offers a strong opportunity for marketers to engage with them through QR codes. The study also showed that 70% of consumers found QR codes to be an easy-to-use technology.
QR stores will become an important channel for consumer engagement in the future. They eliminate cash/ credit card purchases, long queues and carrying heavy shopping bags to provide customers with a mobile shopping experience based entirely on convenience.
E-TAILER / RETAILER BENEFITS
- Reaches shoppers in high traffic locations
- Provides e-tailers with a new O2O solution
- Allows retailers to sell products without typical operating costs
- Multiple formats available according to types of space.
- Cashless shopping
- Convenience of shopping on the way to and from work
- A fraction of the time is spent shopping
- No queues
- No need to carry heavy bags after purchase
- Direct to home delivery